The objective of the initiative is to raise the profile of Europe as a smart tourism destination by supporting EU cities to improve their data mastering abilities – i.e., the ability to collect, curate and re-use data on tourism.

Overall, the project is structured in 3 work packages:

1. A study “Mastering data for tourism by EU cities”
2. Developing a toolkit, guidebook/blueprint for urban tourism destinations for mastering data as well as for strengthening cooperation on smart tourism at EU level
3. Defining recommendations for follow-up actions on mastering data for tourism

The tasks/WPs include:

• a wide-ranging literature review
• workshops with cities and local stakeholders
• interviews with industry experts
• managing two open calls for expression of interest from cities (using CARSA’s EMS tool)
• training, advice and capacity-building for city representatives
• field visits and matchmaking events for peer-learning with the selected cities